Tuesday, November 07, 2006

Inequality in Esquire

Browsing through Amazon.com for magazines, I noticed Esquire's covers are always divided into 2 categories:

Amazon - Esquire ViggoAmazon - Esquire Scarlett Johansson

  1. male in power suit
  2. female in scantily covered body or naked

I know Esquire's target is men. I think it's time Cosmopolitan, Allure, Vogue put naked men on their cover. Sure, some people argue that female celebrities earn more exposure than male celebrities on covers. But is it doing any good in the long run?

Women lure the (male) readers via sex. Men needn't use sex, at least not in the expose your bicep and 6 packs sense.

So does it mean Esquire is projecting the idea - men = power, women = sex object? Or is it what their readers want?

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